RTS: WELCOME

ABOUT US

ABOUT OUR FOUNDER

Christopher Barron is President of Right Turn Strategies [RTS]. In addition to serving as the President of RTS, Barron serves as the VP of PR for Zelenko Labs, the VP of PR for The Wellness Company, and VP of PR for International Health Brands.

Before founding RTS, Barron served as the Director of Communications at Van Scoyoc Associates,

Before founding RTS, Barron served as the Director of Communications at Van Scoyoc Associates, the Director of Communications Practice at McDonald Hopkins Government Strategies, the President of CapSouth Consulting - a full-service communications firm - and the co-founder and Chairman of the Board of GOProud. During the 2016 campaign cycle, Barron was a media surrogate for the Trump campaign.

Barron is a contributor to Human Events, The Political Insider, The Hill and has been a regular on the Kennedy Show on the FOX Business Channel, Gutfeld! on Fox News, and was a previous contributor to Breitbart News, The Guardian, and the Daily Caller.

Barron has also served as a press representative for former Rep. Steve LaTourette [R-OH], former Rep. Charlie Bass [R-NH], and former Rep. Tom Davis [R-VA].

Barron is a communications specialist with a successful history of communicating complex issues to conservative audiences. He has worked with a wide range of clients and represented individuals and interests across the political spectrum.

Barron provides clients with comprehensive communications, government affairs, public relations, and media relations services. His previous client list includes trade associations, businesses, individuals, state and national political organizations and interest groups, as well as candidates and elected officials on the local, state, and federal levels. Barron has helped to create media and public relations strategies for clients on a wide range of issues. His efforts and expertise allowed clients to position themselves effectively on the inside and outside of key policy discussions. Barron has assisted clients with brand development, issue messaging and message amplification, media content, media placement, crisis communication strategies, and much more.

In addition to his work for a variety of clients, Barron has an extensive personal resume of media appearances. He has appeared on, as well as placed clients on, numerous national and local television channels, including MSNBC, NBC, CBS, CNN, CNN Headline News, Fox News, Fox Business, and ABC News. Similarly, Barron has appeared in, as well as placed pieces for his clients in, numerous print mediums nationwide, including The New York Times, The Washington Post, Los Angeles Times, USA Today, Chicago Tribune, The Dallas Morning News, San Francisco Chronicle, and The Atlanta Journal Constitution. Barron has also appeared on, as well as secured appearances for his clients on, a wide variety of national, regional, and local radio outlets.

Barron graduated with honors from the Wake Forest University School of Law and received his undergraduate degree from East Carolina University.

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WHAT WE DO

ABOUT OUR FOUNDER

Right Turn Strategies offers a unique blend of experience and expertise both inside and outside of the federal government. Our team’s knowledge of how Washington, D.C. works from both sides of the table enables us to offer our clients an unparalleled level of representation and strategic advocacy and consulting service.

Whether to further

Whether to further a federal agenda or as a more traditional, standalone public relations endeavor, our team understands the power of an effective strategic communications strategy.

Within our practice, we offer a variety of services, including government affairs, traditional public relations, marketing support and brand development, media training, and crisis management. As a result, we are fluent in crafting both proactive and reactive strategies. We understand that some clients seek us out to raise their profiles - or that of their business - while others have come to us in an effort to stay “under the radar.”

Experienced in both paradigms, we quickly assess the situation, and craft and execute a plan to further our clients’ objectives.

More often than not, the most important component of a successful strategy is getting the messaging right for the targeted audience. In today’s world, this might mean crafting multiple, nuanced messages to reach different audiences. The Right Turn Strategies team prides itself on the attention we pay to get this right. Where others might craft both a “Democratic message” and a “Republican message,” or a “rural” and an “urban” strategy, we believe this is a gross oversimplification of the world in which we are operating.

Similarly, there are a multitude of media outlets that require slightly different approaches. By microframing and targeting your message, we help to distinguish your voice, in order for it to stand out in a crowd. We are thus able to create, and continuously refine and disseminate, your messaging to create the atmosphere most favorable to your strategic goals.

We also recognize the importance of maximizing all media platforms - from the traditional to the cutting edge - and have a unique understanding of the how today’s complex and balkanized media works.

OUR RELATIONSHIPS

Washington, D.C. has changed dramatically over the last 10 years, but one thing remains a constant - relationships matter.

Over the years, our team of professionals has built some of the deepest and most important relationships within the conservative movement and among conservative elected officials.

While many in Washington, D.C. are struggling to figure out how to navigate the new America First reality, we have been a part of this movement from its very earliest days.

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